How to Choose a Domain Name

How to Choose the right domain name for your business.

A good domain name gives people a strong idea of what a website will be about. Domain names have a massive impact in terms of click-through rate, from search to social media results, referring links, type-in traffic, brandability, and offline advertising. Aged domains can make directory listings fast and simple.

Aged domains are trusted by search engines. There’s a huge wealth of places that your domain name impacts your brand and your online marketing, being listed on niched online directories is important. Most of these directories are expensive or inaccessible nowadays. With some aged domains, there’s an existing directory listing.

Buying an aged domain can help you target sub-niches

At its simplest the benefits of buying aged domains help new business rank, however, there is at least one situation where an aged domain can be useful to an established brand – and that’s when you want to target sub-niches and create a micro-site of related business content to link back to your business.

AND Domain Name Redirection

If you want to transfer the link juice of an expired domain to your main website without going through the process of setting up a micro-site, you can simply redirect the old domain to your main website. This can be done via a 301 redirect. The reasoning is that if the expired domain has a SEO value because of the backlinks that it has accrued over the years, all that ranking value will be transferred to your main website.

Buying an Aged Domain name to rank for a target keyword or search phrase

Having a domain name that matches the search phrase exactly what you would like to rank for is still important. Google trusts the domain enough to give it a boost for rankings when the exact search phrase being searched for is an exact match for the domain name.  Some ‘brandables’ that don’t include keywords require huge marketing investments to educate the customer what your site and business is all about.

So… Back to Being Brandable

Brandable, meaning that when you hear or see the domain name, it sounds like a brand. Which means that hyphens and numbers are a no no and ideally shouldn’t be included because they don’t sound like a brand.

When a brandable aged domain is picked up and built on quickly it immediately has traffic and PR from prior keywords, text links and video links. It’s not uncommon to build a new website on a dropped or auction aged domain and from the first day see traffic. Newly registered domains can take months and months for their freshly built sites to gain natural traffic.

For this reason, when good aged domain names drop there are literally hundreds of SEO experts competing to be the first to register the domain name just seconds after it drops. This is when an aged domain name becomes a highly valuable brandable.

Older and Wiser

When a search engine crawls the web it takes hundreds (thousands) of factors into web account. The age of your domain name is still quite an important part in ranking your website in search engine results. The site previously on the domain name may have already been developed. This means there may already be links all over the web that point to the domain you want to purchase. This gives the search engines even more reason to believe that the domain is a trustworthy source of information.

Building this sort of online trust can be an extremely difficult, expensive and time consuming process. Aged domains can give you a vital boost.

The age of a domain is a big factor in determining its value. Older domains tend to rank better in search engines and are therefore worth more money.

Let us know how we can help you with your next domain name.

Leave a Comment

Kart Magic logo

Buy Domains easily and safely with Kart Magic. We're here to provide quality business domains as brands for businesses, entrepreneurs and startup companies.