The Bias towards .com in business
Brandability dictates that we should go with something easy, that people have an association with, and .com is still the primary TLD – it is King. If you want to build up a very brandable domain, you a .com is a must. Eventually, if you are very successful, you’re going to have to need it anyway, and so you should get it as soon as you can.
Tips for buying your next domain
Study previous domain sales data for your industry (crypto, gambling, health and finance are generally at the top end)
Your domain must be memorable,
If your name is easy to spell and easy to say, you’re onto a winner.
Your domain should be one or two words for a business name. A domain for microsites should be no longer than three words.
This is going to vary depending on the language and region that you’re targeting, however it’s important for a domain name to be pronounceable. This is because of cognitive bias that human beings have where we remember things that we can easily say and think about. If you can’t easily say the name, you’re going to lose processing fluency, memorability, and the benefits of brandability.
Brandability is a perfectly picked word micro-niche aged domain name with a top ranking TLD dot com – where the top level domain name is easy to spell and easy to remember. You could easily convert this into a recognisable name and long, long lasting business brand.
The top 6 most expensive domain names publicly reported are all .com:
CarInsurance.com – $49.7 million
Insurance.com – $35.6 million
VacationRentals.com – $35 million
PrivateJet.com – $30.18 million
Voice.com – $30 million
Internet.com – $18 million