Aged Domains

Aged Domains in Digital Strategy

Why You Should Consider Aged Domains in Your Digital Marketing Brand Strategy

Want to give your business a virtual kick?  Then a good aged domain name is something you should be including in you digital marketing strategy.

Did you know, any SEO marketing techniques you use on an aged domain will be picked up faster by the major search engines than a freshly registered new domain? This is one of the ways how an aged domain name will give your website a vital boost and should be considered in your digital marketing strategy mix.

When it comes to domains, most often second hand is better than new!

  • You can find that “perfect” brandable name for your business, even if someone had owned it previously.
  • Buying an aged domain means you could get better authority as the name may already have domain rank with relevant keywords
  • Save a fortune on PPC! Existing search rankings of aged domains makes sites less costly to promote if the site has previously held a good quality score.
  • When there is already traffic flow this can help to promote your business to existing visitors and increase citation flow rather than sitting in the Google sandbox for 6 – 9 months.

What is an Aged Domain?

An aged domain name is simply a domain name that is at least one year old, but ideally it is even older.

An “aged domain” is a domain that has been registered previously and is usually a couple of years old. An expired domain is also a domain which has not been renewed. There are many reasons a domain isn’t renewed, either the domain owner forgot, the owner failed to pay within this time frame, the registrar has full authority to declare it as “expired” and will place the domain up for auction.  Domain names expire all the time, here are some common reasons:

  • The original owner may have forgotten to renew it or cant afford to pay for it.
  • The owner no longer wants or needs the domain
  • The domain was for a business that no longer operates. Many excellent domains have been dropped during Covid. Particularly in the travel niche.

When you buy aged domains you will almost always pay more than the original owner first paid to register it. The best aged domains have previously been used on past websites in your niche before they were discontinued. SEO experts will search for aged domains when building niche websites for a valuable jump start in SERP placement. Many aged domains already have established incoming back-links, indexed pages and authority. You can check this by doing a google site index search.

The big difference between buying a new domain name and an aged domain is that the aged domain will probably have links already pointing into it, thus having greater visibility and by default more trust from Google.

Use Aged Domains for ‘Brandability’ and Build an Authority Site

With a digital brand, you are giving your customers a way of recognising you. By placing your brand name in the URL of your domain, you will show all email, social media shares and link comes from you.

Aged domains can provide a flow of traffic

Aged domains often have many referring websites that are already linked inbound – a valuable source of traffic if you purchase a domain relevant for your industry niche. If you are thinking about building a new site or blog, consider purchasing an expired domain or second hand blog rather than a new one. With a new domain, you’ll have to work harder to build up its authority. You’ll have to build new content and backlinks, and domain age authority will only come with time. With an expired domain, you can leverage its existing SEO value to start ranking quicker right away.

The reasoning behind purchasing an aged domain is that it will have previous ranking power and SEO value, which can be used in several ways including rebranding, redirects and for creating micro-sites related to your niche.

Aged Domain Name Considerations and Summary

The reasoning behind purchasing an aged domain is that it will have previous ranking power and SEO value, which can be used in several ways including rebranding, redirects and for creating micro-sites related to your niche.

To understand the backlinks and profile of an aged domain and to understand it’s history use WayBack Machine. Also use Wayback Machine to see how the site used to look. You don’t want to purchase a site that was used for spammy purposes which might be blocked by Google.

Also consider if there a market for the domain keywords you are considering buying? If not, the domain name may be less valuable. Use Google’s keyword Tool to check search volume and PPC advertising costs. Gambling sites, travel and professions such as legal have huge PPC fees.

Finally, Domain names do increase in value – your blog or business could be very valuable to the right business match. Increase your domains value by continuing to build backlinks to it. It will also increase in value through the simple passage of time because the age of a domain matters.

Domain Age Defined:

Registration Date – the most recent date the domain’s WHOIS record shows an ownership change

Site Established Date – the most recent date the domain, in its current form, went live.

Google Domain Age – the first date Google crawled and indexed the website.

Kart Magic has an extensive collection of aged domains, contact us now to discuss your needs.

Leave a Comment

Kart Magic logo

Buy Domains easily and safely with Kart Magic. We're here to provide quality business domains as brands for businesses, entrepreneurs and startup companies.